D2C Inbound Campaign | Convious

Content Creation
Content Creation
SaaS, Leisure & Attractions

Educate attraction managers & business owners in the topic of D2C eCommerce through a long-form gated guide that would attract qualified leads within the attraction’s industry.

Educate attraction managers & leisure business owners on the topic of D2C eCommerce through a long-form gated guide that would attract qualified leads within the attraction’s industry.
Convious helps attractions deliver best-in-class digital experiences to their guests through their innovative AI-driven visitor experience software.

Project Summary.

COVID19 was the catalyst that accelerated digitalization in the leisure industry. Almost overnight, ‘contactless’ and ‘online’ became the two major must-haves that every attraction swore by. But adjusting so abruptly to the new digital trends that raised due to the pandemic wasn’t an easy feat for attractions, who for the longest time, had operated ‘just fine’ with their legacy systems. 

After COVID19, that was no longer the case and ‘eCommerce’ was not a choice anymore.  The pandemic revealed the industry’s long-due need to digitalize customer journeys, and highlighted the weaknesses of selling through resellers and traditional offline strategies, where attractions not only lost control of their business image and customer relationships, but also revenue opportunities. 

In such a context, Convious software offered an easy to implement solution that would help attractions go digital almost overnight, while allowing them to get rid of the in-between resellers and gain back control of their business through D2C (direct-to-consumer) sales. 

The goal of this inbound campaign was therefore to create awareness and educate attraction managers on the benefits and opportunities that online D2C sales could bring to their business, while posing an easy to implement solution to their problem in such complicated and urgent times. 

The campaign consisted of promoting a downloadable D2C guide, followed up by a lead-nurturing email strategy: a series of automated emails that further informed and educated those leads who had shown their initial interest in the topic.

Sara Zozaya Social Media Iphone mock up

My writing footprint

Experience economy & Attractions

The future of museums: Is your museum ready?
Tech & digitalisation in attractions & museums
Customer Journey revolution: create unique guest experiences
Customer Journey, Visitor Experience
The future of leisure's digital guest journey and how to get it right
Digitalization, customer journey
what is e-commerce and why should attractions care?
e-commerce, d2c
are you selling at your optimal price?
dynamic pricing
how convious calculates your prices
artificial intelligence, dynamic pricing
How artificial intelligence can take your digital marketing to the next level
artificial intelligence, digital marketing
5 reasons your attraction's mobile app needs in-app messaging
customer journey, e-commerce, mobile apps
experiential commerce & its impact in today's modern visitor
experience economy, e--commerce
Rise above covid19: how to digitize your venue from beginning to end
customer journey, digitalization
5 best practices for your online ticket shop
5 customer pain-points to watch in 2020 and how to solve them
Customer journey, e-commerce
The role of leisure & wellness in this 'new normal'
wellness, dynamic pricing
Recovery conversations: Industry expert tips & webinar highlights
Sojern & Convious partner together to help leisure & attractions reach & convert more customers
travel & leisure, Partnership press release
Navigating the wave of COVID19 2.0: Adapt to the latest shifts in buying behaviours
e-commerce, consumer behavior
How attractions can use virtual queuing for a safe and smooth visitor experience
guest experience, virtual queuing, attractions
How going D2C can protect your brand from the pandemic
ecommerce, d2c
3 reasons to digitiZe your leisure customer journey from start to end
Why focus on your online ticket shop over your POS right now
Looking back on 2020: challenges, progress, & a path forward
5 ways dynamic pricing can help leisure fight COVID-19
The art of personalization: understanding your online visitors
e-commerce, consumer behavior
6 industry trends you can't miss - Insights to IAAPA 2020
attractions, industry trends
Attraction's e-Commerce maturity model: Where do you stand?
attractions, e-commerce
5 last minute promotional ideas to boost your christmas sales
5 ways AI will take your wellness venue from good to great
wellness, Artificial Intelligence
How The wellness market is rapidly changing
wellness, industry trends

Travel & Wellness

Writing Across

Brand Storytelling


D2C sales

Leisure & Attractions


Artificial Intelligence

Customer Journey


Pricing Strategies

Dynamic Pricing

Wellness & Cosmetics

Industry Trends & Analysis

Gamification Strategies

Guest & Visitor Experience

Consumer Behavior

Personal Growth & Development

Career Development



What the team has to say:

"There's trust and professionalism in everything she does."

“The key to working with Maitane is that you forget that you are actually working. Not only because of the close and enthusiastic way in which she approaches each project, but above all because the commitment and drive with which she faces each challenge results in the target being more than met.”

Photo of song-writer and singer Sara Zozaya

Sara Zozaya

Singer, musician & song-writer

Working with Maitane is like a breeze of fresh air.

“The energy and commitment she brings to every project is always great, and I never felt anything but extremely satisfied with her work. Her mastery of content writing both in English and Spanish is perfect if you are looking for meaningful pieces that add value to the reader. It is always a "good-to-go" from my end! Trust me, you want her in your team!”

Suania Cereceda Fiol, former Inbound Marketing Manager at Convious

Suania Cereceda


Other Projects

Blogs & Articles
Content Creation
SM Strategy | Sara Zozaya
Content Strategy
Product Page | 24sessions
Content Creation
Henosis Tigers | Origin Story