| SERVICES

Turn strangers
into advocates with content that hits home.

I help small businesses grow by providing creative content creation, content strategy, and storytelling services that communicate with the heart of their audience and inspire a strong desire for action.

Always strategically selecting and curating the right content format, angle and story to serve your specific business purpose in mind.

SEE ALL SERVICES BELOW

Services.

STORYTELLING

CONTENT CREATION

CONTENT STRATEGY

Strengthen your brand
Educate, Engage & Connect
Grow your business

Everyone has a story to tell. I help you tell yours in a way that's inspiring, persuasive and engaging so that you can share your brand's mission with the world and have greater impact.

Build meaningful connections with your audience through content that inspires, hits home, and creates long-lasting impact.

Content strategy is not a one-size-fits all. What has worked for others might not work for you. I help you transform your business objectives and goals into a plan that uses content as a primary means to achieve growth.

In a nutshell:

Services:
  • Brand Storytelling (Brand Origin Story, Values Story, Founder's Story, Vision/Mission Story...)
  • Customer Stories
  • Success Stories
  • Product & Service storytelling
Best for:
  • Strengthening your brand
  • Increasing business value and impact
  • Understanding and reaffirming who you are as a brand, who you are here for, and what you are here to do
  • Creating die-hard fans and a community that is one with your brand
Services:
  • Long & short format blog posts and articles
  • Lead Magnets (e-books, guides, infographics, one-pagers, white-papers, reports, case studies, presentations...)
  • Thought leadership articles & posts
  • Podcast & video scripts
  • Social Media Content (SM posts, reels, copy, video & image shooting & editing, templates…)
  • Website & email copy
Best for:
  • Building trust, authority & presence online
  • Educating & entertaining your ideal customers
  • Lead & Demand Generation
  • Building & growing your fan base
  • Increasing reach & discoverability (SEO)
Services:
  • Inbound Methodology implementation 
  • Lead-generation strategies
  • Creative Direction (Content ideation & brainstorming sessions + advisory consultations)
  • Nurturing & managing a rich content editorial calendar that attracts a qualified audience
  • SM growth strategies (hashtag & trend research, partnerships, discoverability…)
  • SEO & other distribution strategies
  • Defining a content pillar strategy
  • Improving efficiency of content processes through frameworks & systems
  • Goal-setting, performance analysis & reporting 
Best for:
  • Finally getting 'unstuck' and growing your business
  • Increasing your conversions
  • Increasing your reach, presence & discoverability
  • Streamlining your content processes & being more resource efficient

Here's what the people I've worked with have to say;

"Having Maitane in the team is better than having free coffee. She always comes with a smile, great attitude and elevates everyone’s energy. Her copywriting and imagination skills are superb. She is able to always deliver surprising and fascinating content with a unique angle. She’s not only a master storyteller, also a great podcast host and workshop facilitator asking the right questions at the right time. Top talent in whatever she sets her mind into."

Headshot of Borja Matheu, Genus Labs co-founder.

Borja Matheu

Co-Founder | Genus Labs
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"Maitane is one of the most hard-working and talented marketers I’ve had the pleasure to work with. Overdelivering constantly, always 3 steps ahead. Besides her organizational skills, Maitane is also an incredible content writer and creator. At 24sessions she created compelling, funny and spot-on nurture flows that move incoming leads further down the funnel. For our Christmas campaign, Maitane managed the entire process, from planning to drafting the storyline and the close collaboration with our video agency. But most importantly, she's just a great person to be around. Smart, humble and fun."

Headshot of Rick Brink, former 24sessions Head of Marketing

Rick Brink

Head of Marketing | 24sessions

"Maitane is the best! She's a real all-rounder and smart-working marketer. No matter what task she's given, she'll make it work and deliver it on time. Apart from being a great Project Manager, she can write, she always has cool ideas for campaigns - and she'll never shy away from executing on them. She's also one of the most optimistic people I've met. I can't imagine anyone NOT enjoying working with Maitane, in and outside the office."

Lisanne Buisman, Content Marketer at 24sessions

Lisanne Buisman

Content Marketer | 24sessions
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"Maitane has helped shape our brand story in a way that is consistent with our values. By listening carefully to our input, she was able to fully grasp our main challenges and problems, and turn them into solutions, always keeping our essence and target audience top of mind. From writing copy to hosting podcasts, Maitane has gone above and beyond to push our brand to success with a great attitude and work ethic. Would highly recommend working with her!"

Headshot of Gauthier Vanderhaegen, Genus Labs co-founder.

Gauthier Vanderhaegen

Co-Founder | Genus Labs

"Working with Maitane is like a breeze of fresh air. The energy and commitment she brings to every project is always great. I never felt anything but extremely satisfied with her work. Her mastery of content writing both in English and Spanish is perfect if you are looking for meaningful pieces that add value to the reader. It is always a "good-to-go" from my end! Trust me, you want her in your team."

Suania Cereceda Fiol, former Inbound Marketing Manager at Convious

Suania Cereceda

Former Inbound Marketing Manager | Convious

“There’s trust and professionalism in everything she does. The key to working with Maitane is that you forget that you are actually working. Not only because of the close and enthusiastic way in which she approaches each project, but above all because the commitment and drive with which she faces each challenge results in the target being more than met.”

Photo of song-writer and singer Sara Zozaya

Sara Zozaya

Artist | Sara Zozaya

"Maitane has helped shape our brand story in a way that is consistent with our values. By listening carefully to our input, she was able to fully grasp our main challenges and problems, and turn them into solutions, while keeping our target audience top of mind. From writing copy to hosting podcasts, Maitane has gone above and beyond to push our brand to success with a great attitude and work ethic. Would highly recommend working with her!"

Headshot of Gauthier Vanderhaegen, Genus Labs co-founder.

Gauthier Vanderhaegen

Co-Founder | Genus Labs

"Maitane went above and beyond what I asked for. I have worked with plenty of writers before, but not one has gone into as much rich detail as Maitane did. She really told a story with her writing that even I was enthralled in. I would 100% recommend working with her. In addition to her superb work, she communicates extremely well and gets everything done on time. I will be working with Maitane again in the future!"

Samantha K.

Travel Blogger | Sam Sees World

"Maitane is the best! She's a real all-rounder and smart-working marketer. No matter what task she's given, she'll make it work and deliver it on time. Apart from being a great Project Manager, she can write, she always has cool ideas for campaigns - and she'll never shy away from executing on them. She's also one of the most optimistic people I've met. I can't imagine anyone NOT enjoying working with Maitane, in and outside the office."

Lisanne Buisman, Content Marketer at 24sessions

Lisanne Buisman

Content Marketer | 24sessions

"Maitane has helped shape our brand story in a way that is consistent with our values. By listening carefully to our input, she was able to fully grasp our main challenges and problems, and turn them into solutions, while keeping our target audience top of mind. From writing copy to hosting podcasts, Maitane has gone above and beyond to push our brand to success with a great attitude and work ethic. Would highly recommend working with her!"

Headshot of Gauthier Vanderhaegen, Genus Labs co-founder.

Gauthier Vanderhaegen

Co-Founder | Genus Labs

"Maitane went above and beyond what I asked for. I have worked with plenty of writers but not one has gone into as much rich detail as Maitane did. She really told a story with her writing that even I was enthralled in. I would 100% recommend working with her. In addition to her superb work, she communicates extremely well and gets everything done on time. I will be working with Maitane again in the future!"

Samantha K.

Travel Blogger | Sam Sees World

"Having Maitane in the team is better than having free coffee. She always comes with a smile, great attitude and elevates everyone’s energy. Her copywriting and imagination skills are superb. She is able to always deliver surprising and fascinating content with a unique angle. She’s not only a master storyteller, also a great podcast host and workshop facilitator asking the right questions at the right time. Top talent in whatever she sets her mind into..”

Headshot of Borja Matheu, Genus Labs co-founder.

Borja Matheu

Co-Founder | Genus Labs