Project Summary.

In 2021 24sessions launched its co-browsing feature with the goal to help companies simultaneously navigate the same web page with their customers and offer better and more efficient problem-solving.

In order to promote it, they wanted to have a dedicated product-page that clearly highlighted the value, benefits and use cases of this new feature.

My Role.

My role consisted in first, conducting desk-research on the competitor landscape and analysing the elements, structure, and content of multiple co-browsing pages. Secondly, designing the page structure, carefully considering the visitor’s potential contexts, needs, and behaviors. And lastly, crafting the copy for the page, keeping the following elements front and center: 

• addressing the need right away with a clear hero section and CTA at the top
• trust and social-proof elements such as testimonials and client logos
• feature summary (what co-browsing is, what problem it solves and how) 
• illustrative visuals & imagery with a purpose (e.g.: adding an explanatory video to aid the visitor’s understanding of the feature)
• feature’s main benefits & 24sessions’ USPs 
• a dedicated section to address security & compliance - two factors of key importance for companies within the target audience (banks, financial institutions, public sector, customer contact centers…) who manage customers’ sensitive and personal information on a day-to-day basis. 
• FAQ section to solve both for the visitor and search engines (SEO)
• clear, concise & no-fluff copy all-round to help the page’s flow & readability